OWI labsWe met the same problem from two directions.
Fred Gauthier came from recruiting technology. Pierre-Emmanuel Goffi came from digital-twin engineering. OWI Labs is where the two roads meet.
Where we come from.
Fred (CEO) spent years running Reelcruit, a recruiting technology company, watching organizations hire against job titles and org charts that did not describe the real work. He wrote about it plainly: you are more than a job title. Every placement proved the same point. Fixing hiring was treating the symptom; the disease was that nobody could see the work itself.
Pierre-Emmanuel (CTO) came at it from engineering: cloud systems, IoT prototypes with Impulse MTL, and at Polytechnique Montréal, a digital twin, a live computational model of a physical system. The technique existed. Industry modeled machines, fermentation tanks, and supply chains. Everything except the organizations running them.
What we chose to build.
When the two perspectives met, the conclusion was hard to unsee: job titles do not describe real work, and org charts do not describe real organizations. Organizations are computable systems that nobody models. We spun OWI Labs out in May 2026 to build that model.
We build from Montreal, with the principles we apply to the platform itself: precision, structural intentionality, and modelling reality as it is, not as it is assumed to be.